Mon, 29 Mar 2021 23:13:54 GMT
Created by Central American bank BANTRAB and agency Rocknrolla,'La Chiripa F.C' narrates the adventures of Jorge and María, two siblings that lead their neighbourhood’s football team.
Set around BANTRAB’s values of 'Responsibility, Honesty, Passion and Equity', the entertaining project has already reached over 6 million views, becoming one of the most watched branded content in Central America.
'La Chiripa F.C' is an animated story set in Guatemala, which meant the agency spent time scouting real locations and proper use of slang. The work not only included screenplay writing, but also designing characters from scratch, considering their physical appearance, personalities, and their motives, while also developing a narrative that catches children’s attention.
“The challenge was to find a way to create content that really connected with what children enjoy, without forgetting the key concepts of values and education that the bank wanted to promote. It is a very ambitious project with short episodes and with much to say. We also wanted the story to be authentically Guatemalan, so we had to almost 'invent' a voice over market for animation that doesn’t exist here. It was a challenge from end-to-end, that is why these results make as really happy,” said creative director at Rocknrolla, Fede Ahunchain.
With the launch of the fourth episode, the series has already reached over 6 millions views on its official YouTube channel, where children watch more than 85% of video.
Along with the series, BANTRAB and ROCKNROLLA had also developed a financial education programme for children called 'Save, Lend and Pay to reach your dreams;. The initiative consists of three modules hosted by 'La Chiripa F.C' characters who share examples that make finance easy to understand and entertaining.
The project will continue to grow develop new dimensions and integrate the programme to Guatemalan schools, helping children to learn financial concepts through games and video games.
Categories: Banking, FinanceRocknrolla, Mon, 29 Mar 2021 23:13:54 GMT