'Raw Driving' The New Toyota 86 Campaign

 

 

The new Toyota 86 campaign, created by Publicis Mojo Sydney, reignites pure driving fun and excitement with “raw driving”.

 

A rear-wheel-drive sports coupe that draws on the legacy of Sports 800, GT 2000 and AE-86, the Toyota 86 offers a driving experience that has been out of reach for too many for too long. 

 

Publicis Mojo led strategic and creative campaign development across all platforms including television, experiential, out-of-home, print and dealer support.

 

 

Craig Davis, co-chairman and Chief Creative Officer, Publicis Mojo, said: "The Toyota 86 is not just a brilliant car, it opens up a whole new category of driving. The campaign dramatically brings to life the thrill of the 86 driving experience.”

 

“Toyota has a long and rich heritage of motor sports and sports cars.  Research tells us that Australian motoring enthusiasts believe that technology has taken the fun out of the driving experience. The Toyota 86 will bring that back, it’s a car for people who want to drive, rather than be driven.” 

 

 

Creative Credits

 

Client – Toyota Australia

Agency – Publicis Mojo Sydney

Chief Creative Officer - Craig Davis

Creative Director - Pim van Nunen

Writer - Ian Williamson

Art Director - Adam Whitehead

Executive Producer - Roy de Giorgio

Account leadership - Dean Divehall, Aaron Thomas, Sanja Zanelli, Danielle Davies, Andrew Howie 

Planning - Nicole Milward

Media - Gary Peace and Julie Tilley

Production Company – Finch

Director – Patrick Hughes

Producer – Cath Anderson

Music/Sound – Song Zu