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'Raw Driving' The New Toyota 86 Campaign

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Publicis Mojo, Sydney reignites pure driving fun for the brand

'Raw Driving' The New Toyota 86 Campaign

 

 
 
The new Toyota 86 campaign, created by Publicis Mojo Sydney, reignites pure driving fun and excitement with “raw driving”.
 
A rear-wheel-drive sports coupe that draws on the legacy of Sports 800, GT 2000 and AE-86, the Toyota 86 offers a driving experience that has been out of reach for too many for too long. 
 
Publicis Mojo led strategic and creative campaign development across all platforms including television, experiential, out-of-home, print and dealer support.
 
See the TVC here: http://bit.ly/NFiSKH
 
Craig Davis, co-chairman and Chief Creative Officer, Publicis Mojo, said: "The Toyota 86 is not just a brilliant car, it opens up a whole new category of driving. The campaign dramatically brings to life the thrill of the 86 driving experience.”
 
“Toyota has a long and rich heritage of motor sports and sports cars.  Research tells us that Australian motoring enthusiasts believe that technology has taken the fun out of the driving experience. The Toyota 86 will bring that back, it’s a car for people who want to drive, rather than be driven.” 
 
 
Creative Credits
 
Client – Toyota Australia
Agency – Publicis Mojo Sydney
Chief Creative Officer - Craig Davis
Creative Director - Pim van Nunen
Writer - Ian Williamson
Art Director - Adam Whitehead
Executive Producer - Roy de Giorgio
Account leadership - Dean Divehall, Aaron Thomas, Sanja Zanelli, Danielle Davies, Andrew Howie 
Planning - Nicole Milward
Media - Gary Peace and Julie Tilley
Production Company – Finch
Director – Patrick Hughes
Producer – Cath Anderson
Music/Sound – Song Zu
 
 
 
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Genres: Action, Scenic

Categories: Automotive, Cars

Publicis Mojo, Tue, 03 Jul 2012 09:48:05 GMT