Partizan’s Radical Friend direct a fast-paced visual experience in ‘Pass It On’. The TVC’s lead features singer-songwriter Soobin, the superstar from Vietnam.

In December 2021, the commercial was shot in Thailand and Vietnam with a multi-national cast and crew from the UK, USA and Vietnam. The fantastic costumes by Colin Bach, along with the kinetic cinematography by Frank Mobilio & Mate Toth Widamon helped create a vibrant and energetic new film for the tasty global drinks brand.