Havas Italy
Thu, 11 Jun 2020 09:00:06 GMT
“Our film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties.” says the creative team. In a nutshell, the campaign photographs everyday life, showing little insights that make us feel unsure and optimistic at the same time about the future that awaits us.
#Q8SULLATUASTRADA is a cross-touchpoint project: three weeks TV with a mix of 30' and 15' spots on the main broadcasters, with a selection of the most relevant channels for the target audience, three weeks radio with 15' spots on the main national networks, digital video strategy and programmatic drive to store activities, with real time push notification activities near the Q8 social stations.
Creative Agency: Havas Milan
Deputy Executive Creative Directors: Bruno Vohwinkel, Aureliano Fontana
Creative Directors: Eleonora Villari, Corina Patraucean
Copywriter: Erika Troccoli
Art Director: Micaela Elisetti
Head of Strategic Planning: Francesco Russo
Account Director: Rosita Rafanelli
Account Supervisor: Maria Vittoria Macconi
Account Executive: Margherita Corini
Producer: Alessandro Sardini
Chief Digital Officer: Maurizio Arosio
Senior Project Manager: Filippo Gallina
Responsabile UX/UI: Damiano Gui
UX Designer: Simone Costagliola
Production Company: Filmmaster Production
Director: Iacopo Carapelli
DOP: Giuseppe Favale
Executive Producer: Andrea Ciarla
Producer: Elena Marabelli
Original Music: Smider
Sound design and Mixing: Smider
Speaker: Ismaele Ariano
Categories: Automotive, Cars
Havas Italy , Thu, 11 Jun 2020 09:00:06 GMT