Havas Italy
Thu, 11 Jun 2020 09:00:06 GMT
“Our film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties.” says the creative team. In a nutshell, the campaign photographs everyday life, showing little insights that make us feel unsure and optimistic at the same time about the future that awaits us.
#Q8SULLATUASTRADA is a cross-touchpoint project: three weeks TV with a mix of 30' and 15' spots on the main broadcasters, with a selection of the most relevant channels for the target audience, three weeks radio with 15' spots on the main national networks, digital video strategy and programmatic drive to store activities, with real time push notification activities near the Q8 social stations.
Categories: Automotive, Cars
Havas Italy , Thu, 11 Jun 2020 09:00:06 GMT