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Innovative Pet Food Campaign Sees a Tiny Dog Run Through Display Ads at a Football Match

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Havas Italy uses 3D technology to have a digital dog chase the ball during a game

Innovative Pet Food Campaign Sees a Tiny Dog Run Through Display Ads at a Football Match

Small dogs are especially appreciated for their vitality, energy and playful attitude, which must be nourished and protected through a specific diet based on their needs, that differ from those of bigger dogs. Ultima Mini is a specific range for dogs below 10kg of weight by Ultima Petfood, developed to assure them of the right amount of nutrients and energy.

The aim of this campaign from Havas Italy was to prove in an innovative and entertaining way how a correct nutrition does positively affect small dogs’ vitality and keep their spirits and playfulness high.

When small dogs are healthy and well fed, they have the energy they need to express their vitality.

And one of their absolute favourite activities to do that is chasing balls.

That’s why the agency created a small, digital dog that would chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match. Using 3D technology, the agency transformed a rather static and purely brand-display driven media into a live show, as the dog chased the ball across the pitch (and other brand displays!).

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Client: Ultima

Advertising Agency: Havas Milan, Italy

Chief Creative Officer: Luissandro Del Gobbo

Deputy Executive Creative Director: Aureliano Fontana

Deputy Executive Creative Director: Bruno Vohwinkel

Head of account Management: Daniela Melodi

Account Director: Elena Pozzi

Assistant Account Executive: Chiara Piazza

Tv Producer: Marco Guglielmo Zerbini

Production Company: HRCLS Milan

3D Model Animation: STUDIO CIRASA


Head of Sports: Edoardo Alzetta

Sports Marketing Manager: Braitner Moreira


CEO: Stefano Nesi

Head of Marketing and Sales: Attilio Matarazzo

Software Developers: Michele Rubino, Alessio Zingoni

Categories: Home, Pet Supplies

Havas Italy , Tue, 03 May 2022 07:32:38 GMT