senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Digital Craft in association withAdobe Firefly
Group745

Innovative Pet Food Campaign Sees a Tiny Dog Run Through Display Ads at a Football Match

03/05/2022
Advertising Agency
Milan, Italy
912
Share
Havas Italy uses 3D technology to have a digital dog chase the ball during a game

Small dogs are especially appreciated for their vitality, energy and playful attitude, which must be nourished and protected through a specific diet based on their needs, that differ from those of bigger dogs. Ultima Mini is a specific range for dogs below 10kg of weight by Ultima Petfood, developed to assure them of the right amount of nutrients and energy.

The aim of this campaign from Havas Italy was to prove in an innovative and entertaining way how a correct nutrition does positively affect small dogs’ vitality and keep their spirits and playfulness high.

When small dogs are healthy and well fed, they have the energy they need to express their vitality.

And one of their absolute favourite activities to do that is chasing balls.

That’s why the agency created a small, digital dog that would chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match. Using 3D technology, the agency transformed a rather static and purely brand-display driven media into a live show, as the dog chased the ball across the pitch (and other brand displays!).

More News from Havas Italy
Work of the Week
Work of the Week: 26/04/24
26/04/2024
681
0
ALL THEIR NEWS
Work from Havas Italy
Neverending Chase case study video
Affinity / Ultima
08/09/2022
25
0
Neverending chase board
Affinity / Ultima
08/09/2022
43
0
ALL THEIR WORK