Wed, 06 Feb 2019 13:29:17 GMT
Cove joins the growing trend of direct-to-consumer companies investing in traditional advertising by debuting a national TV spot. Cove is an end-to-end platform solution that combines diagnosis, personalised and affordable treatment solutions, and ongoing condition management for migraine sufferers.
'The Feeling of Cove' spot, created by Brooklyn-based creative agency Quirk Creative, features a migraine-free woman flanked by puppies as she softly states, “Cove works with me to find the right migraine solution, so I can have better days.”
Cove cites research that an estimated 40 million Americans suffer from Migraines. Despite this, it’s still surprisingly difficult for migraine sufferers to get the personalised treatment and support they need.
The spot is currently airing on social as well as nationally.
CEO: Steve Gutentag
Global Head of Brand & Marketing: Alexis Anderson Tarlow
Content Manager: Jenni Maier
Creative Agency: Quirk Creative
Creative Director: Gaelan Connell
Art Director: Wren Sieber
Copywriter: Emily Habashy
Executive Producer: Brooke Goldman
Director of Photography: Chloe Walker
Account Director: Yael Nachajon
Editor: Ariel Utin
Genres: People, Scenic, Dialogue
Categories: Pharmacy, Medicine and remediesQuirk Creative, Wed, 06 Feb 2019 13:29:17 GMT