Proximity London has appointed Ronnie Crosbie as head of strategic planning. Charged with leading the agency’s 21-strong planning department, Ronnie will report directly to chief strategy officer Adam Fulford.
Ronnie brings over 20 years of industry experience to his new role and joins from Dentsu Aegis Network where he was head of strategic planning, data and insights for 360i. Prior to this, he was group planning director at Saatchi & Saatchi, where he led the strategy on award-winning campaigns including Pampers Pooface and Rekorderlig Silver Skaters.
At Proximity London, Ronnie will lead the agency’s planning team in its development of brand-defining customer experiences, made up of dynamic and personalised interactions that make the technology invisible. He will work across the agency’s client base which includes Virgin, Specsavers, IKEA and The Economist.
Adam Fulford, chief strategy officer at Proximity London comments: “Ronnie makes the complex simple, understanding that the best customer experiences sit at the nexus of creative ideas and data. His wealth and breadth of expertise make him the perfect planning leader. We couldn’t be happier to welcome him to Proximity.”
Ronnie adds: “Broad experience and unruly thinking are what I hope to bring to my new role at Proximity. The agency’s foundations lie in data-driven personalised experiences and it’s on this grounding that it’s built a reputation for creative excellence and effectiveness. Having previously focused on brand, social, digital and media, I wanted to turn my attention to the customer experience as the proof of the promise.”