Portuguese Road Safety Film is a Wake-Up Call, Not a Bedtime Story
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FCB Lisbon’s arresting campaign for FEVR focuses on the sad stories you can hear if you listen to the road
Roads have stories. Not all with happy endings.
Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
The campaign was created by FCB Lisbon for FEVR (The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18th) and raise awareness to the need of a behavioural change.
Advertiser: FEVR – The European Federation of Road Traffic Victims; ACA-M (Portuguese Association of Self-Mobilized Citizens) and Estrada Viva
Post Production / VFX
Colourist: Nuno Garcia
Sound Company: O Menino Grava
Project Manager: João Belmar, Juliana Almeida
Account Director: Sónia Gonçalves
Creative Agency: FCB, Lisbon, Portugal
Creative Director: Edson Athayde
Creatives: Edson Athayde, Victor Afonso, Diego Torgó
Director: Mário Patrocínio
Production Company: BRO Films
Production Director: Diogo Sereno
Production Manager: Beatriz Feio
Editor: Cláudia Silvestre
Genres: People, Storytelling
Categories: Road safety, Corporate, Social and PSAsFCB Lisbon, 1 year ago