M&C Saatchi Milan
Thu, 03 Feb 2022 11:49:59 GMT
Pirelli turns 150 years old. For this important anniversary the brand has realised, with M&C SAATCHI Milan, a global campaign to interpret its historical brand payoff ‘power is nothing without control’ with a contemporary point of view.
The commercial is a conscious-raising speech, a cross-generational and visionary manifesto that aims to report the actual meaning of power and control.
The production took place in Barcelona under the direction of Manson. The production agency for the global campaign is Utopia.
The on air campaign starts from 28th January in all Pirelli’s main markets: US, China, Italy, France, Germany, UK, Russia and Brazil. The media planning includes TV, print, digital and social.view more - Creative
Executive Creative Director e Partner: Luca Scotto di Carlo e Vincenzo Gasbarro
Creative Director: Olivia Nervi
Account Director: Juna Cerri
Head of Planning: Massimo Capucci
DOP: Matías Penachino
Photographer: Alba Yruela
Executive Producer: Francesco Di Trani
Senior Producer and Post Supervisor: Luigi Dalena
Service Production Company: Canada
Music composition: Operà Music
Compositing photo: b612 studio
Genres: Dialogue, People
Categories: Automotive, Tyres and vehicle utilitiesM&C Saatchi Milan, Thu, 03 Feb 2022 11:49:59 GMT