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Pirelli Celebrates 150 Years of Power in Anniversary Film

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M&C SAATCHI Milan's manifesto captures the brands historical impact

Pirelli Celebrates 150 Years of Power in Anniversary Film

Pirelli turns 150 years old. For this important anniversary the brand has realised, with M&C SAATCHI Milan, a global campaign to interpret its historical brand payoff ‘power is nothing without control’ with a contemporary point of view. 

The commercial is a conscious-raising speech, a cross-generational and visionary manifesto that aims to report the actual meaning of power and control. 

The production took place in Barcelona under the direction of Manson. The production agency for the global campaign is Utopia.

The on air campaign starts from 28th January in all Pirelli’s main markets: US, China, Italy, France, Germany, UK, Russia and Brazil. The media planning includes TV, print, digital and social.

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M&C Saatchi Milan

Executive Creative Director e Partner: Luca Scotto di Carlo e Vincenzo Gasbarro

Creative Director: Olivia Nervi

Account Director: Juna Cerri

Head of Planning: Massimo Capucci


Directors: Manson

DOP: Matías Penachino

Photographer: Alba Yruela

Executive Producer: Francesco Di Trani

Senior Producer and Post Supervisor: Luigi Dalena

Service Production Company: Canada

Music composition: Operà Music

Compositing photo: b612 studio


Media: Mindshare

Genres: Dialogue, People

Categories: Automotive, Tyres and vehicle utilities

M&C Saatchi Milan, Thu, 03 Feb 2022 11:49:59 GMT