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Penn State University Celebrates Research and Innovation in Animated Shorts

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Creative design, animation, and mixed media studio LOBO launches two spots for the university

Penn State University Celebrates Research and Innovation in Animated ShortsCreative design, animation and mixed media studio LOBO is promoting Penn State’s research and achievements in a duo of animated campaign videos for the university, out of agency Decoded Advertising. The two spots feature visually vibrant and painterly animations championing pollinator research and successful healthcare innovation, born from the minds of real-world Penn State students and faculty featured in live action at the end of each short. 


The spots utilise joyful colors and a fluid, luminous animation style for a fresh take on showcasing advances in pivotal restorative research. In each short, viewers watch a present-day problem unfold, quickly addressed and tackled with great success by Penn State students and faculty armed with their own ideas and know-how.


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Client

Brand: Penn State University

Post Production / VFX

Post-production Coordinator: Clara Morelli, Rosangela Gomes

Coordination Assistant: Tainá Soares

Animation

Animation Company: LOBO

Director: Guilherme Marcondes

Producer: Aron Aguiar, Lilka Hara, Marcelo Barbosa

Storyboard Artist: Antonio Soares Neto (Tony)

2D Animator: Paulo Passaro ("Christina Grozinger")

Rigging: Flavio Castello, Henrique Ribeiro, Felipe Gimenes, Lucas Magalhães, Leonardo Cadaval (“Shevy Karbasi”)

3D Modelling: Marcel Fukuwara, Natan Zuanaci, Thiago Batista, Rayza Alvarez (“Shevy Karbasi”)

3D Animator: Daniel Bahia, Jerome Saravas, Marcio Nicolosi, Michel Maron, Ronaldo Brito, Stephanie Kajimoto ("Christina Grozinger")

Concept Artist: Felipe Jornada

Motion Graphics: John Harrison, Janelle Miau

3D Coordinator: Cintia Miura, Filipe Lopes (“Shevy Karbasi”)

Rigging Supervisor: Leonardo Cadaval (“Shevy Karbasi”)

3D Animation Supervisor: Jerome Saravas (“Shevy Karbasi”)

Creative Agency

Creative Agency: Decoded Advertising

Creative Director: Victor Sie, Andy Currie

Art Director: Andrew Chin

Copywriter: Lannie Hartley

Producer: Laura Shuey, Shannon Barnes

Group Brand Director: Lauren Sabedra

Senior Brand Manager: Matthew Greenberg

Genres: Animation

Categories: Education, Corporate, Social and PSAs

Press Kitchen, Tue, 20 Aug 2019 09:51:05 GMT