Pegasus Airlines Launches Biggest Egg Hunt to Celebrate Website Transformation
Rafineri explores how the low-cost airline company celebrated its digital transformation with thousands of people
To facilitate a better travel experience, Pegasus Airlines updated its website and mobile application with state-of-the-art technology to make the travel experience easier and more enjoyable.
The launch movie was an amalgamation of travelers enjoying themselves in different places around the globe, using Pegasus digital touchpoints, browsing the internet, and socialising with their followers through their hand-held devices.
To be able to notice these Eggs, keen watchers had to watch the movie again and again. More than 37,000 people successfully browsed through social media platforms, websites and other clues to find a free ticket to their favorite destination.
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Advertiser: Pegasus Airlines
Creative Agency: Rafineri Advertising Agency
Copywriter: Berkin Dalgic, Ceren Demir
Art Director: Gizem Arli, Selin Surgit, Selin Yerli
Strategist: Mert Tuncer, Aytug Ates
Producer: Safak Serter, Ipek Savas
Executive Creative Director: Emre Kaplan, Ayse Bali
Creative Director: Can Erdogan
Creative Group Head: Ahmet Ugurel, Asli Soylu
Social Director: Guzin Yigit
Account Team: Erbek Onur, Cagla Ishak, Caner Basaran, Gozde Alptekin, Esma Ates
Genres: People, Musical
Categories: Airlines, TravelRafineri, Thu, 30 May 2019 09:04:58 GMT