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Pegasus Airlines Launches Biggest Egg Hunt to Celebrate Website Transformation

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Rafineri explores how the low-cost airline company celebrated its digital transformation with thousands of people

Pegasus Airlines Launches Biggest Egg Hunt to Celebrate Website Transformation
To facilitate a better travel experience, Pegasus Airlines updated its website and mobile application with state-of-the-art technology to make the travel experience easier and more enjoyable. 

To celebrate this transformation Rafineri Advertising Agency created a unique integrated experience for the company.



The launch movie was an amalgamation of travelers enjoying themselves in different places around the globe, using Pegasus digital touchpoints, browsing the internet, and socialising with their followers through their hand-held devices.  

The superimposed scenes seen in the movie include three websites (aradiginvangoghburadaolabilir.com, akdenizinunutulmazlezzetleri.com, and enbutiktatil.com), social media accounts on Facebook and Instagram, blog pages, and QR codes all linked to a unique Easter Egg. Check out the case study below.



To be able to notice these Eggs, keen watchers had to watch the movie again and again. More than 37,000 people successfully browsed through social media platforms, websites and other clues to find a free ticket to their favorite destination.

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Client

Advertiser: Pegasus Airlines

Creative Agency

Creative Agency: Rafineri Advertising Agency

Copywriter: Berkin Dalgic, Ceren Demir

Art Director: Gizem Arli, Selin Surgit, Selin Yerli

Strategist: Mert Tuncer, Aytug Ates

Producer: Safak Serter, Ipek Savas

Executive Creative Director: Emre Kaplan, Ayse Bali

Creative Director: Can Erdogan

Creative Group Head: Ahmet Ugurel, Asli Soylu

Social Director: Guzin Yigit

Account Team: Erbek Onur, Cagla Ishak, Caner Basaran, Gozde Alptekin, Esma Ates

Genres: People, Musical

Categories: Airlines, Travel

Rafineri, Thu, 30 May 2019 09:04:58 GMT