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Leukemia Charity Marks 20th Anniversary by Creating Alternate Ending to Iconic Turkish Film

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Rafineri creates a happier ending to 'My Dear Brother' for LOSEV

Leukemia Charity Marks 20th Anniversary by Creating Alternate Ending to Iconic Turkish Film

When LOSEV was founded in the '70s, the average survival rate for children with leukemia was around 10% but today this rate has increased to 94%. LOSEV played a key role in this period in terms of raising awareness about leukemia by convincing people that leukemia can be treated as long as there are enough specialised hospitals and doctors. 

To celebrate the 20th anniversary of LOSEV,  Rafineri has created an alternate ending to one of the saddest movies of Turkish cinema. My Dear Brother, shot in 1973, is an iconic Turkish movie about a little boy with leukemia. His biggest wish was to have a television at home. His two elder brothers were trying everything to make his wish come true, sadly he drew his last breath just before he can see it happen.

In order to highlight the fate-changing role of the LOSEV, Rafineri changed this famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he woke him up and they started to watch the television together with joy.

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Advertiser: LOSEV, Foundation for Children for Leukaemia

Post Production / VFX

Post Production Company: 1000 Volt

Production Company

Production Company: FilmPark

Director: Bahadir Karatas

Creative Agency

Creative Agency: Rafineri Advertising Agency

Copywriter: Anıl Tiryaki

Art Director: Burcak Beslioglu, Aytaç Sahin, Ozge Ates, Asya Aydin

Producer: Safak Serter

Executive Creative Director: Emre Kaplan, Ayse Bali

Creative Director: Ali Şener, Kerim Gursel, Dogu Gocuk

Account Team: Erbek Onur, Nazli Elibol, Safak Ertemiz

Illustrator: Faruk Terzi

Genres: People, Drama

Categories: Charity, Corporate, Social and PSAs

Rafineri, Wed, 29 May 2019 16:52:13 GMT