Mon, 23 Mar 2020 18:35:51 GMT
Pavone Marketing Group (PMG) has hired Lisa Corry-Godby as integrated communications director, a senior management position. In this role, Lisa will oversee communications for PMG’s Pavone, quench and Varsity marketing agencies.
Lisa brings 20-plus years’ experience in integrated communications strategy and planning to Pavone, having developed strategic marketing campaigns for consumer packaged goods, shopper marketing, and direct to consumer marketing, and helping to grow such iconic global brands as Campbell’s Soup, V8, Snickers and M&M’S.
“Bringing Lisa to PMG is yet another example of our dedication to elevating our skillset and client commitment,” said Jared Scott, PMG CMO. “Her pedigree, experience and abilities make us a stronger entity - one that’s wired to better lean into the ever more important and emerging need to be not just an ad agency, but an ad agency pushing e-comm, digital, social and shopper marketing.”
Before joining PMG, Lisa was director of integrated portfolio marketing for News America Marketing, a leader in shopper media and marketing across the path to purchase. As VP of Chase Pay Marketing, she led the development of marketing programs for Chase Pay at key retailers. She led strategy and concept development for integrated campaigns for MARS Chocolate North America as VP of Thomas J. Paul, Inc., and previously worked in integrated marketing for Campbell Soup Company. She is a graduate of Stockton University.
To learn more about Pavone Marketing Group, visit here.Pavone, Mon, 23 Mar 2020 18:35:51 GMT