Senior Services Marketing Agency Varsity Adds Emily Gordon as Director of Client Services

In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity has added Emily Gordon as its director of client services.

As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the agency’s account team. She will be based in Kansas City.

“Emily has experience helping to grow all care levels and types of communities – from large systems with a full continuum to stand-alone communities,” said Varsity president Derek Dunham. “That’s what makes her so valuable to Varsity and our clients.”

Gordon brings with her nearly 20 years of advertising and marketing experience. Her career in account management has been focused on building strong brands and stronger client relationships.

In 2023, Varsity was named by Adweek as one of the world’s Fastest Growing Agencies. Varsity is part of Pavone Group, where it serves as a lynchpin for the group’s growth goals in 2024 and beyond due in large part to the predicted explosive growth of the senior market. That growth is also fueled by Varsity’s focus on data and digitally driven strategies.