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Partizan's Sophia Ray Directs High Energy Music Video for Ella Eyre

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The promo for 'New Me' follows the artist through a surreal break up

Partizan's Sophia Ray Directs High Energy Music Video for Ella Eyre

Sophia Ray’s second collaboration with Ella Eyre is a fast-paced pop video full of energy, with a touch of the surreal. The promo follows Ella after a break up, where we see her empowered to take control of her time and reinvent herself. The edit rockets from one scene to the next, tracking Ella’s transformation. The exaggerated vignettes, mixed with surreal elements heighten the narrative, emphasising Ella’s sense of empowerment.

Sophia Ray describes her vision for the promo: “It’s a scenario we are all really familiar with - cutting out negative energy, and moving on from an ex. But I wanted to give it a cartoon-like edge that lived in the realm of a heightened reality; and collaborating with an artist like Ella was so refreshing as she was not afraid to portray the ‘stay in bed eating all day’ side to the story. She really had fun with the role and it was a great opportunity to get her personality across in the video.”

'New Me' by Ella Eyre, Directed by Sophia Ray
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Production Company

Production Company: Partizan

Director: Sophia Ray

Exec Producer: Mayling Wong

Producer: Stephanie Paeplow

Production Manager: Joe Browne

DOP: Benjamin Todd


Edit Company: Final Cut

Editor: Kit Wells

Post Production / VFX

Post Production Company: Glassworks

Colourist: Jonny Thorpe


Label: Island Records

Commissioner: Laura Clayton

Management: Jennie Harris, Maddy Valder & Rebeka Brylewski

Genres: Choreography, Music performance, Comedy, Fashion & Beauty

Categories: Music video, Short Films and Music Videos

Partizan London, Mon, 27 Jan 2020 15:23:01 GMT