Droga5 New York
Tue, 01 Mar 2016 10:19:30 GMT
YMCA of the USA has launched Zoe for President, a campaign to elect a one-year-old girl as the US Commander in Chief…in 2064. The campaign highlights the potential the Y sees in all kids to grow up and change the world if they’re nurtured properly and supported along the way. Through Y initiatives like childcare, academic enrichment, mentorship, college prep, job training, and more, kids have the opportunities to succeed, grow, and one day, maybe even become president. The Y aims to impart the values of what it means to achieve—how hard work, determination, perseverance and character can drive someone to success beyond what they thought possible.
Like all candidates, Zoe has her own campaign website, ZoeForPresident.net, where users can donate to her campaign, watch videos of her stance on issues and shop for swag. When users donate to Zoe’s campaign, they are donating to their local Y and supporting the programs and services that enable kids like Zoe to thrive from childhood to old age.
“While Zoe for President is a breath of fresh air during a heated campaign cycle, every child, regardless of background, needs support and guidance to reach their full potential,” said Kevin Washington, president and CEO, YMCA of the USA. “Our campaign will address actual issues that America’s communities are faced with each day like access to early childhood education, safe space, meal assistance, and the Y’s role in solving the challenges head on.”
The Y collaborated with Droga5 New York to produce the concept. The TV spots will air on multiple networks including CNN, HLN, TNT, and TBS among others. Digitally, The Y will advertise with The New York Times, YouTube, Twitter, as well as a number of other online properties.
Zoe for President is the second phase of the Y’s For a better us. campaign, a multi-year, multi-faceted effort to engage more people with the Y and its mission as a nonprofit. Earlier this year, the Y launched two powerful television commercials, Places and Idle Hands, each spotlighting a different problem communities in America face today. Both spots close with the Y’s work nonprofit work on the ground, engaging and enriching kids and families through safe spaces, mentorship, education, meal programs and more.
Genres: Comedy, Storytelling, Dialogue
Categories: Corporate, Social and PSAs, SafetyDroga5 New York, Tue, 01 Mar 2016 10:19:30 GMT