Agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new associate creative directors, Sarah Uchison and Emily Walton who are joining the agency as partners from We Are Unlimited.

The team made headlines in 2018 for their breakthrough work on McDonald’s when they flipped the Golden Arches 'M' upside down and turned it into a 'W' in honour of International Women’s Day. 'W' took over McDonald’s social channels, was placed on packaging in 100 female-owned restaurants and helped McDonald's generate 1.6 billion impressions in 24 hours becoming the number-one most searched brand for International Women’s Day. It also won several awards at Cannes, D&AD, the Clio’s and more.

“We are very strong believers in the notion that the best brand idea is not always an ad,” explained Amy Rogers, group creative director at OKRP. “Sarah and Emily are two rising talents who understand the evolution of advertising beyond screens and are a great addition to our growing creative ranks.”

Sarah Uchison is a copywriter who has worked at a variety of agencies including Leo Burnett and Upshot. She has worked with such brands as Coca-Cola, Starbucks, Target, Constellation Brands and others. Emily Walton is an art director who has worked at DDB and FCB on such brands as Radio Flyer, McDonald’s and Capital One.

At OKRP the pair will be working on the agency’s Chili’s account among other clients.