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Nylon Studios Helps Uncap the Magic of Bubbles for Schweppes

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TBWA\Melbourne creates 'The Rush of Schweppervescence' in cinematic ad

Nylon Studios Helps Uncap the Magic of Bubbles for Schweppes

Cross-pacific music and audio company Nylon Studios’ head sound designer Paul Le Couteur designs the enchanting soundtrack for the 60-second ad 'The Rush of Schweppervescence' for Asahi Lifestyle Beverages' Schweppes campaign out of TBWA\Melbourne. Encapsulating the sensory experience that occurs when opening a bottle of Schweppes with stylised vignettes featuring mass swarms of bubbles, the magical track narrates each moment a bubble interacts with the world around it-from endless landscapes to up-close moments of molecular magic.  

Le Couteur helped weave the stylised and classic soundscape into the storyline, complementing the cinematic visuals every step of the way, truly showcasing the different elements that lead up to the Schweppes cap being released, triggering Schweppervescence.

Notes Le Couteur: “Schweppes was a dream to craft. Schweppervescence… the bubbles, needed to tell the story by having their own distinct character. Using a Skeuomorphist approach, we gave the bubbles a definable personality which had to be sustained throughout the entire ad.  The bubbles were built to become one entity and fit into the real world and also integrate with the music. Frequency specific equalisation and spatial positioning played a large part in giving richness to the mix, creating a holistic soundscape.”

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Creative Agency

Business Director: Georgia McNeil

Business Partner: Mike Napolitano

Chief Creative Officer: Paul Reardon

Creative Agency: TBWA\Melbourne

Creative Director: Guy Rooke

Producer: Margot Ger

Project Manager: Angelique Doulgeris

Senior Creative: Rob Hibbert, Mark Jones

Music

Music Production: Elliott Wheeler - Turning Studios

Production Company

Director: JH Beetge

DOP: Stefan Duscio

Executive Producer: Juliet Bishop, Simon Thomas

Producer: Catherine Warner

Production Company: Goodoil Films

Production Designer: Piotr Wyrzykowski

Sound

Assistant Engineer: Paul Le Couteur

Audio Post Company: Nylon Studios

Post Production / VFX

Post Production Company: Alt VFX

Genres: Music & Sound Design, Visual VFX, Scenic

Categories: Soft Drinks, Carbonated Drinks

Press Kitchen, Fri, 08 Mar 2019 09:10:34 GMT