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Not Every Body is Marie Osmond in New Colourful Nutrisystem Campaign

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Durable Goods and director Grady Hall promote the brand’s new personal plans

Not Every Body is Marie Osmond in New Colourful Nutrisystem Campaign

Recognising that we’re all different, and a ‘one size fits all’ approach to weight loss isn’t realistic for everyone, Venice Beach-based production company Durable Goods and director Grady Hall unveil Nutrisystem’s new personal plan structure in a series of three spots dubbed 'My World,' 'Newsflash' and 'Not Marie.' Blending live-action with poppy graphic design elements, the campaign spotlights vibrant personalities that echo the brand’s mission: building plans based on each user’s individual goals, body types and favourite foods.


'My World' showcases a diverse cast with their own preferences (and an aversion to 'airbrushed models'). In 'Newsflash' and 'Not Marie,' Marie Osmond-Nutrisystem’s longtime spokesperson--appears once again amidst a rotating shuffle of Nutrisystem users (who are not Marie Osmond), their unique styles emphasised with distinct rotating visual palettes.

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Client: Nutrisystem

Agency: Tombras Knoxville

Producer : Halle Griffee

CD/AD: Heather Thrash

CD/CW: Rob Simpson

President: Dooley Tombras

Director: Grady Hall

Production Company: Durable Goods

EP: Rebecca Wray

EP/MD: Hani Selim

Producer: Martell Rose

DP: Thomas Kloss / Martin Coppen

PD: Charles Infante

Audio Mix: Eleven Sound

Edit/FX: Two Fresh

Colour: The Mill

Press Kitchen, Mon, 27 Jan 2020 21:39:14 GMT