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Northgate Market Empathises with The Struggles of Multicultural Families During The World Cup

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Created by agency Circus, 'Jersey' aims to showcase and celebrate the lives of ambicultural families in America

Northgate Market Empathises with The Struggles of Multicultural Families During The World Cup
Based on the powerful insights of parents who have experienced the cultural differences that arise from raising ambicultural families, Northgate Gonzalez Market, the family-owned and operated Hispanic supermarket chain and its agency, Circus, have produced Jersey.  Representing the experiences of millions of Hispanics, Jersey is a beautiful story representing those who live in two worlds.  

“Soccer is about passion.  The World Cup is something enormous and is something many Hispanics eagerly await every four years.  That same passion is not always shared by the ambicultural younger generation. Most of our customers have experienced or seen this cultural duality in some form with their children.  It is a reality for today’s ambicultural generation,” said Caro D’Antuono, Vice President of Marketing for Northgate Market. “During this World Cup, we wanted to let our customers know that we understand their frustration and we found a way for Northgate to become part of the conversation.”


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Client

Advertiser: Northgate Market

Post Production / VFX

Motion Graphics: José Lica

Production Company

Production Company: Habitant

Audio Production: Animal Music

Creative Agency

Creative Agency: Circus

Copywriter: Creative Lead / Copywriter

Art Director: Susana Dueñas, Rafael Ramírez

Producer: Maia Liaudat

Executive Creative Director: Federico Durán

Director of Digital Production: Aaron Nava

Genres: People, Tabletop

Categories: Supermarkets, Retail and Restaurants

AdverPR, Mon, 02 Jul 2018 17:46:25 GMT