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Saba and Circus Continue to Transform the Perception About Female Care

Creative 136 Add to collection
The campaign from Circus breaks paradigms to strengthen women's security
Saba and Circus Continue to Transform the Perception About Female Care

Circus and Saba, leader in women's products in our country, present the digital campaign 'We are ready' for the launch of a new product line aimed at women when they exercise and / or train, inviting them not to leave their passion for the various discomforts they may suffer during their period.

This digital campaign gives continuity to the work that Circus has done for Saba since 2015, following the conceptual line and aesthetic of digital communication that reformulates the way of communicating 'femininity' and reflects Saba's interest in breaking paradigms by strengthening security and pride of women of the new generations.

“Saba is a brand that has been able to read the digital scenario and continues to change the communication codes of the category showing an understanding of the new generations of women. Today Saba has taken a big step forward in the female sports world by creating a specialised line dedicated to active and sporty women”, said Dauquen Chabeldin, head of creative at Circus.

“This launch represents the importance that Saba gives to the needs of all women. Each innovation is designed and developed so that they feel comfortable regardless of their period, so we strive to bring new solutions; specifically Saba Sport will help them to start and / or continue with a healthy life, exercising every day feeling safe and 100% comfortable and inviting them to forget the prejudices we face for being women and demonstrating that we are prepared to the sport, ” said Mariana Salguero, Saba brand manager.

video
WE ARE READY
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Credits: "We are ready"

AGENCY: CIRCUS

Customer Head: Karen Cortés

Project Manager: Giovanni Ramírez

Creative Head: Dauquen Chabeldín

Creative Team: Sebastian Urrutia / Pablo Miranda / Karla Garduño / Irene Silva / Yazmin González / Hector Ávila

Head of Production: Maia Liaudat

Agency Producer: Francis Peña

PRODUCER: CIRCUS CUT

P: Roberto Reynoso

Dop: Esteban Robles.

PD: Connie Martinez / Christian Gallardo

E: Atilio Massa

AD: Vanessa Racenis

Music: Happy Together

Audio studio: Happy Together

Post: Joel Hernández / Sven González

Genres: People, Action

Categories: Beauty & Health, Sanitary protection

AdverPR, Wed, 05 Feb 2020 18:47:45 GMT