Nike Salutes Stay-at-Home Athletes in Fresh 'Play for the World' Push

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Wieden+Kennedy Portland says 'You Can't Stop Us' with inspiring ad
Nike Salutes Stay-at-Home Athletes in Fresh 'Play for the World' Push

Nike has released a new iteration of its 'Play for the World' campaign, which it launched two weeks ago to mark its brand messaging around the coronavirus pandemic. 

The 60-second spot, entitled 'You Can't Stop Us', is a celebration of the creative ways that people are finding to exercise and practice sports at home. Created by Wieden+Kennedy, it's the latest in a line of commercials that have been pieced together from self-shot videos from people's homes

LeBron James is one of a few celebrity athletes who are featured, starring alongside beach volleyball player Sara Hughes and boxer Ramla Ali. But much of the film is focused on regular people, making the whole thing feel overtly relatable and genuinely inspiring. 

Check it out below. 




Ads like this aren't the end of Nike's initiatives around Covid-19. It announced yesterday that it had worked closely with health professionals at Oregon Health & Science University to create Personal Protective Equipment (PPE) in the form of full-face shields and powered, air-purifying respirator (PAPR) lenses to protect against the coronavirus - all reproduced with Nike-owned materials within its own manufacturing facilities


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Client

Client: Nike

Campaign: Play for the World

Creative Agency

Agency: Wieden + Kennedy Portland

Creative Directors: Alberto Ponte, Ryan O’Rourke

Copywriter: Alex Romans

Art Director: Miguel Gonzalez

Executive Producers: Jake Grand, Krystle Mortimore

Producer: Emily Knight

Associate Producer: Shani Storey

Sr. Business Affairs Manager: Maureen Doyle

Group Brand Director: Andre Gustavo

Brand Director: Kate Rutkowski

Brand Manager: Steve Smith

Group Strategy Director: Paula Bloodworth

Group Media Director: Daniel Sheniak

Associate Media Director: Brian Goldstein

Creative Operations Manager: David Ramirez

Integrated Traffic Managers: Sabrina Reddy, Billy Mucha

Executive Design Producer: Alicia Kuna

Design Producer: Michael Rosenau

Studio Designer: Mitch Wilson

EDITORIAL

Company: Joint Editorial

Editor: Jasmine McCullough

Editorial Consultant: Tommy Harden

Assistant Editor: Andrea Seider

Post Producer: Annie Rosick

Executive Producer: Leslie Carthy

VFX

VFX Company: Joint Editorial

Flame Artist: Edward Lopez

Colorist: Jasmine Vazquez

VFX Producer: Rebekah Koerbel

VFX Executive Producer: Bugs Russell

MIX

Mix Company: Joint Editorial

Audio Mixer: Natalie Huizenga

Producer: Annie Rosick

MUSIC SUPERVISION

Company: Walker

Senior Executive Producer: Sara Matarazzo

Executive Producer: Stephanie Pigott

Producer: Danielle Soury

MUSIC: Mychael Danna, “The Streak” from the Moneyball OST Courtesy of Sony Pictures

Genres: Documentary, People

Categories: Clothing and Fashion, Sportswear

LBB Editorial, 1 month ago