Messages developed with Wieden+Kennedy Portland adapt the brand’s tone to suit the coronavirus pandemic as it makes it Nike Training Club free
Pretty much all sporting events may be cancelled, but sportswear giant Nike has come out to play its part in helping us get through the coronavirus pandemic.
On Saturday, the company shared social-media messages, developed by Wieden + Kennedy Portland, reminding people to protect their communities through social distancing. The ads read, "If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world."
Sports stars affiliated with Nike, including Michael Jordan, Serena Williams, Cristiano Ronaldo and Tiger Woods, also shared the ads across various platforms.
“Optimism and courage are two of the characteristics that define the world of sport,” read a company release. “At Nike, we continue to be inspired by the ways people make sport a daily habit, even in the most challenging of times.”
To help encourage that further, programming from NTC Premium, a subscription-based service available in the U.S. that includes studio-style streaming workouts, progressive training programs (including bodyweight-only) and expert tips from the brand's elite Nike Master Trainers, is now accessible at no charge.
To support all athletes wherever they are, Nike provides multiple formats of workout classes, coaching, motivation, nutrition guidance and training tips via its digital ecosystem — the Nike App, the Nike Running Club app (NRC), the Nike Training Club app (NTC), our social channels, nike.com and the brand’s award winning podcast, TRAINED. Nike provides multiple formats of workout classes, coaching, motivation, nutrition guidance and training tips via our digital ecosystem.
Within the NTC system, there is a library of more than 185 workouts ranging from 15 to 60 minutes. These span bodyweight-only sessions, yoga classes, targeted training programs (think abs, arms and glutes) and full-equipment workouts for all fitness levels.
Beginning March 23rd, Nike’s social handles, nike.com and the Nike App will also offer new tips on mindset, movement, nutrition, recovery and sleep.
“Given Nike’s expertise, our history of listening to athletes and turning their insights into action, as well as our belief in movement, our focus continues to be to provide all athletes with the tools, motivation and affirmation to help fuel physical and mental health,” the release continued. “While, right now, athletes may not be able to play together or before millions of fans, they can unite and stand for something bigger by staying home and playing for the world.”