Nice Shoes Announced as Global Sponsor of The Immortal Awards

As The Immortal Awards enters its fourth year, Little Black Book has announced creative studio Nice Shoes as the global sponsor of the show. 

With no confusing categories or chunky entrance fees, The Immortal Awards are simply about celebrating the best work in the world. Having successfully taken last year’s judging sessions online, the Immortal Awards will once again be hosting a series of virtual judging panels at the end of the year to determine 2021’s winners.

With the support of Nice Shoes, The Immortal Awards will also be going one step further this year. On top of the regional judging introduced in 2020, there will now be local competitions to truly spotlight the brilliant work from not-so-obvious regions - ensuring creativity from across the globe is judged properly and equally. 

Harv Glazer, executive creative director at Nice Shoes, comments: “We are so excited to be the global sponsor of The Immortal Awards, a show that’s judged on creativity and real work execution. The fact that it’s free to enter means we can truly recognise the best creative talent on a global scale, and the introduction of local competitions this year allows us to dive even deeper into the creative power of regions that don’t get the attention they deserve. All of us at Nice Shoes can’t wait to see what’s in store for the year ahead, and support LBB’s continual goal of celebrating creativity worldwide.”

Matt Cooper, CEO of Little Black Book, adds: “When we launched The Immortal Awards, we spent a lot of time discussing with Sir John Hegarty and many others why the industry may need another award show. We decided that, if we could cut the millions of nonsensical categories, make it really hard to win (as awards should be, this isn’t a school sports day) and make it free to enter, then we would do it. We created a model that could cover our costs, but without sponsors this would simply not work - financial support is essential. And this year, for the first time ever, we have stepped up and taken the show to local eliminations, regional semis, and a global final - like the ‘world cup of advertising’. It is fair to say that without our global sponsor, this award would not go ahead. So we thank them (as I’m sure the rest of the industry does too) in helping make this happen. Nice Shoes will not only help us with the show this year, but will also help make sure that we capture and create an archive of all this Immortal work for the world to see, cost free.”

Paul Monan, awards director, comments: “The Immortal Awards continues to grow year on year and it couldn't do that without the support of our wonderful partners, so a huge thank you to Nice Shoes for supporting what we are doing and helping us to keep pushing into more markets around the world. The last couple of years have been challenging for everyone globally but there's always been a huge appetite for recognising and celebrating the very best creativity from all corners of the world, and we will continue to do our best to shine a spotlight on the greatest work and creatives no matter where they are."

Last year, just four projects were crowned Immortal by the jury, as the 29 piece shortlist was discussed and debated by a global selection of jurors from across the industry. The winning projects were selected at the final virtual round of judging, maintaining the show’s incredibly high standards for winners and commendations. Building on the competition’s growth last year, there was a 50% increase in entries in 2020 with work being submitted from a record 52 countries.

The entry system for the 2021 competition is now open and Little Black Book members can make their submissions here until Friday 10th September.