As the Immortal Awards continues to grow globally each year, the competition is introducing local juries in a number of markets in 2021 to continue shining a spotlight on the world’s best creative advertising.
Having successfully introduced five regional competitions last year
- in Latin America, North America, Europe, Asia Pacific and Middle East & Africa - the introduction of the local juries furthers the World Cup style model that The Immortal Awards has built as the competition aims to help markets roar about their creative work.
There will be a total of 12 local juries fighting for the best work from their market. The work they select qualifies for its respective regional competition, going up against the best of the best from the region's other markets.
There will be juries for the USA, Canada, UK, Ireland, France, Germany, Netherlands, Spain, Poland, South Africa and Singapore, as well as a combined Australia and New Zealand jury.
The news follows the recent announcement that Little Black Book and Golden Drum have joined forces
with a partnership that shines a spotlight on Central and Eastern European creativity. LBB will be supporting Golden Drum as a global media partner – and every Grand Prix winner at this year’s Golden Drum will not only be entered directly into The Immortal Awards at no cost to the entrant, they will also benefit from free membership to LBB.
Matt Cooper, founder and CEO of Little Black Book, comments: “This award was created to do things differently. We want the best work to be judged locally, regionally and globally and to allow jurors to really explain the nuances of local work. We found that judging regionally was significantly more successful than judging just globally and will now take it country by country, before the regional rounds. We have really only just started, we want to work with the whole gamut of creative companies on this award from agency, production, post production and brand, and we want to work with other award shows, not close them out or go into competition with them. Supporting long running local shows is incredibly important and we have some very interesting conversations afoot.”
Paul Monan, awards director at Little Black Book, adds: “As The Immortal Awards continues to grow year on year, we’ve found that there is a real appetite for local markets to be given a spotlight on a global stage like never before. Introducing local juries gives us an opportunity to showcase the very best work from every market in the world, not just the projects that win in the final round of judging. By providing individual markets with a platform in which they can roar about their creative talent and work, we believe we can help local industries showcase their work to the world in a way that’s never been done before, whilst showing the world work that they would never get to see elsewhere.”
Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here
Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.
Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here
today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here