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New York Times and Droga5's New Spot Highlights the Importance of Investigative Journalism and Uncovering the Truth

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The 30-second film, narrated by Mark Mazzetti, tells the story of the dedication of the New York Times Washington, DC bureau

New York Times and Droga5's New Spot Highlights the Importance of Investigative Journalism and Uncovering the Truth

Rounding out the week with the latest from New York Times and Droga5, a film titled "The Truth Is Hard to Find - Mark Mazzetti". This is live online now and hitting broadcast as of tomorrow across all the major National TV networks.

The :30 film is part of the overall "Dedicated Journalists" campaign - a follow-up to "The Truth is Hard" campaign that was released earlier this year. Similar to the most recent films featuring various journalists, this new film spotlights the extraordinary lengths these men and women take to investigate stories, uncover information and provide transparency and accountability. No one is more dedicated to that mission of finding the truth than the New York Times. "The Truth Is Hard to Find - Mark Mazzetti" was created and produced in-house at Droga5.

Featured journalist and VO for the film, Mark Mazzetti, is the Washington Investigations Editor for the New York Times. His experience leading the team in Washington, combined with an expertise in government secrecy, provides a valuable point of view into the dedication that’s needed to report on the U.S. government. Getting to the truth is hard. But it’s even harder in the face of government secrecy. As you'll see, the film illustrates the challenges we face in Washington in pursuing and uncovering the truth. Not just now, but across many administrations, both Democrat and Republican. 

The 30-second film tells the story of the dedication of the New York Times Washington, DC bureau in investigating stories and uncovering information. As we hear an interview with Mark Mazzetti, we see a series of real redacted government documents from a span of many years. It’s a stark representation of how hard it is to find the truth amid a growing culture of secrecy in government. And how that makes the job of investigative journalists to bring this information to light even more vital.  The idea of the ad was to take authentic, redacted, declassified government documents — made available to the public through The Freedom of Information Act — and use them to demonstrate how hard it is to uncover information in the face of government secrecy. You may view the film here 

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Audio Post Production: Sonic Union

Creative Director: Kelly Bayett

Mix: Michael Marinelli, Fernando Ascani

Producer: Ashley Benton

Sound Design: Morgan Johnson

Sound Production: Pat Sullivan

Publisher: Barking Owl


Edit Company: D5 Studios

Editor: Matt Badger (Senior)

Post Production / VFX

Compositor: Ilia Mokhtareizadeh (Lead), Brandon Danowski

Executive Producer: Mel Wickham

Post Production Company: The Mill

Producer: Luis Martin

Production Coordinator: Michael Brown

Senior Producer: Colin Blaney

Production Company

Editorial & Online: D5 Studios


Advertiser: The New York Times

Associate Brand Manager: Isabelle Ambler

Brand: Brenda Natoli (Head of Voice)

Brand Campaign Advisor: Iain Newton

Creative Director: Laura Forde (Executive)

Head of Brand & Communications: David Rubin

VP, National Brand Leader: Amy Weisenbach

Brand Planner: Sabena Gupta

Photo Editor: David Furst (International), Brenda Hutchings

Project Manager: Blair Ecton

Chief Creative Officer: Tom Bodkin

Creative Agency

Art Director: Ben Grube (ACD)

Associate Producer: Kylie Loeffler

Chief Content Officer: Sally Ann Dale

Chief Creative Officer: Ted Royer

Comms Strategy Director: Colleen Leddy

Copywriter: Brian Eden (ACD)

Creative Agency: Droga5

Creative Chairman: David Droga

Director of Film Production: Jesse Brihn Co-Director of Film Production Bryan Litman

Executive Creative Director: Tim Gordon

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Julian Cheevers

Head Strategist: Harry Roman

Integrated Production Business Manager: Grant Thompson

Junior Art Director: Fatima Jafri

Junior Copywriter: Mitchell Quesada

Strategy: Eric Chow (Community)

Strategy Director: Tom Gibby

Droga5 New York, Thu, 04 May 2017 10:36:58 GMT