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New CEO at Razorfish Germany

01/07/2013
Advertising Agency
London, United Kingdom
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Sascha Martini appointed

Sascha Martini, formerly executive client partner and member of the management board will elevate to Chief Executive Officer of both the Berlin and Frankfurt offices, reporting to Razorfish International CEO, Dr. Michael Karg.


Razorfish Germany’s operations have seen over 20% growth in the last year. The region is pivotal to the agency network’s global business relationship with DHL, home to local clients Audi, Nestle, and McDonald’s and is one of the key EMEA hubs for the Publicis Groupe’s strategic alliance with Adobe [as reported by Ad Age, March 2013].


Karg commented on Martini’s appointment, “I have worked closely with Sascha in the last few years, witnessing his management aptitude and commitment to client business transformation. He has played a key role in the growth of our relationship with Audi and the leadership of our Berlin office. Under his direction many high profile projects, such as Audi City, have contributed to our widely acknowledged industry reputation, and been validated by the award of numerous accolades. I congratulate Sascha on his promotion, I am confident he will lead both German offices from strength to strength.”


Martini said, “It is an honour to assume the role of CEO Razorfish Germany. During my five-­‐year tenure I have been inspired by the work we create in partnership with our clients, and I am motivated every day by our talented team. I am confident that the Berlin and Frankfurt offices will continue to flourish, contributing to International growth and acclaim.”

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