Never Ending Story Partners with LBB to Become Official Sponsor of Indian Edition

Production service company Never Ending Story has partnered with Little Black Book to become the official sponsor of the site’s Indian Edition. 

This new partnership, which will allow Never Ending Story to support and showcase the very best creative work and news from India, follows the launch of LBB’s country-specific editions. Each edition on LBB will be the official home of all news, campaigns, and content from a country’s creative industry - and can be accessed easily on the front page of the site. At the click of a button, professionals from across the globe can now discover the latest and greatest work from India.

Never Ending Story’s partnership with LBB will not only put a global spotlight on the work, talent, and locations on offer in India, but provide a real insight into the country’s production landscape. 

Amitabh Bhattacharya, founder and EP of Never Ending Story, comments: “I have been a regular reader of LBB pretty much from the time it launched. I love the way that Matt and the team explore topics that are not only relevant but also very insightful. I also love their interviews - particularly with emerging talents who are fearlessly exploring new possibilities and creating new ideas. The more we discover such talents the better it is for our industry and the world at large. India is seeing some truly gifted youngsters (and some not so young) breaking new boundaries. They are, often with limited resources, creating amazing work and whilst some have already made their mark, there are many more waiting to be discovered. I have always enjoyed working with new talents - I love their energy, curiosity, and restlessness (sometimes these same traits drive me mad!). To see them being presented on a global platform like LBB will be a matter of immense pride for me and Never Ending Story.”

Matt Cooper, CEO of Little Black Book, adds: “I am personally really excited to launch this edition of our site. I believe that there is - and has been - great work coming out of India for many years. In my opinion, it’s a market that needs to get much better at telling its creative story to the world. I’m over the moon that Amitabh has stepped forward, giving us the opportunity to explore and hopefully open the floodgates to a whole host of new work to show our ever-increasing readership. Half the world is interested in what is happening there, but to date there’s been a lack of creative we can see until we hit the global award show circuit. Now we can expose more of that work daily!”

If you’d like to hear more about channel ownership on LBB, please contact us here.