NatureSweet, the leading grower of premium branded snacking tomatoes in North America, has selected Smith Brothers as its agency of record following a review. Smith Brothers is being tasked with leveraging an array of integrated marketing channels to tell NatureSweet’s story of how it is growing premium tomato products while transforming the lives of agriculture workers through its novel tomato growing practices.
“At a time when consumers want increased transparency about what the brands they buy stand for and how the products are made, NatureSweet has a unique and authentic business model that stands out in the agriculture marketplace,” explained Michael Bollinger, president of Smith Brothers. “NatureSweet’s year-round production in greenhouses not only delivers a better tasting tomato, but it’s business model delivers year-round employment and a better life for its associates.”
NatureSweets’ mission is to transform the lives of agricultural workers in North America through its green-house grown, year-round sustainable growing model and its focus on the more than 7,000 associates who grow its products. Its brands include the best-selling Cherubs grape tomatoes among many others.
“Smith Brothers demonstrated that critical ability to create an emotional connection between our consumers and the passionate associates who grow our tomatoes” said Lori Castillo, VP of marketing for NatureSweet. “We are excited to have them help everyone know our inspiring brand story.”
New work for NatureSweet will begin first in test markets before rolling out nationwide in 2021.