NATL Revamps Identity

The leaders of creative production company National Television (NATL, www.natl.tv) are very proud to announce the launch of their new corporate identity and website, as well as a new montage reel featuring 80 of the company's most exciting and interesting projects from the past eight years, drawing from commercials, music videos, network IDs, promos and brand films.

 

Programmed by the talents at LA-based interactive design firm Loyal Design and designed by NATL's Chris Dooley and David Chun, with additional creative and production input from Brumby Boylston, Brian Won and Jared Libitsky, the company's new website presents NATL's "greatest hits" in more depth, along with its latest news, press coverage, new projects, archives, social media links and more.

"We know how frustrating it is to navigate a website that is cluttered and unorganized, which is why we recently made it our top priority to create a user-friendly site," Boylston began.  "With our portfolio expanding rapidly, we wanted to let our vast and diverse body of work speak for itself.  We wanted something clean, simple and elegant that would make it extremely easy for visitors to search our projects."

 

Asked about the new montage, Won expressed his pride over the wide range of work it reflects.  "Using myriad techniques, we've been able to creatively problem-solve and come up with fresh and interesting approaches to a number of unique visual problems," he said.  "Some of our favorites include the robot in the Ogilvy video, the Unstuck campaign, the Comcast ‘Fancast' commercial and our American Express ‘Play Doh' spot.  Each of these projects used a different technique, ranging from character animation, cel animation, and stop-motion to folded paper."

 

Since launching in LA in 2004, NATL is now widely known for awe-inspiring design, animation and live-action storytelling.  Over the years, its reputation has expanded internationally, to the point where last year the principals launched a new studio in New York City.  Dooley now makes his home in the city, and by all accounts, the move has been extremely fortuitous.  "We had been in LA for seven years and we were doing more and more business overseas, especially in the UK, so our decision to open an office in New York was a natural progression," he explained.  "The expansion has allowed us to create a presence on the U.S. East Coast while also being closer to agencies abroad.  Additionally, as an artist, living in New York has been an incredible inspiration.  The culture in the city is so vibrant and creative it has definitely added some excitement and freshness to our work."

 

So far, projects handled through NATL's New York studio include the firm's first film title project for Warner Brothers, three live-action spots for Syfy Network, an animated promo for the BBC's Channel 4, and two live-action commercials, digital billboards, web assets and print for a national U.K. campaign for O2, to name but a few. 

Meanwhile, after moving into a new Midtown studio in Los Angeles earlier this year, the West Coast also has been busy with new projects for CMT, Walgreens, Zales and many others.  "Collectively, all of our expansion efforts have been great for NATL," Libitsky confirmed.  "We have been taking a lot more agency meetings on both coasts, and having a lot more face-to-face client interactions.  We've essentially doubled our resources, and now we are handling twice as much work."

 

Looking ahead, NATL is focused on numerous new projects.  One is a national campaign for a major financial institution featuring celebrity talent, and they're also developing a sports package for a major lifestyle TV network.  They also have a challenging new project underway creating an animated in-game title sequence with top-tier videogame company, and another devising an outdoor video installation for a high-profile, celebrity-driven destination.

 

NATL.tv is currently nominated for "Site of the Day" honors in the prestigious Favourite Website Awards (FWA). To cast your vote and learn more about this project, please visit www.thefwa.com/submissions/natl-tv. To check out the new site and montage reel and keep up with all the company's developments, please visit www.natl.tv.