Kicking off this year’s series is Fernando Machado, the global chief marketing officer of Restaurant Brands International, who heads back to that time in 2007 when Burger King dropped the Whopper. Cue outrage...
Burger King ‘Whopper Freakout’ (CP+B, 2008)
Sorry, I had to pick a Burger King one. Not because I work for Burger King, but because one of the reasons I came to work at Burger King was this ad.
CP+B was on fire. The Burger King CMO, Russ Klein, was developing one piece of groundbreaking work after another. The team with Rob [Reilly], Andrew [Keller] and Tiffany [Rolfe], among others, teamed up with Henry Alex Rubin to create what I consider to be one of the best pieces of advertising in history.
This spot is rooted in a powerful insight, unashamedly puts product at the centre (it’s not yet another “for good” campaign), and got executed in a real and raw way (at a time when that was not common). It led to tremendous business results, an infinite number of parodies and an endless series of industry accolades. I cannot get enough of it and I’ve probably watched the almost 8 minutes long version one trillion times. Or more.
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