New York City-based creative editing and post-production studio Modern Post continues its enduring collaboration with luxury agency Baron & Baron to craft a stylised campaign film for Zara Man. The stunning narrative follows its protagonist through a mirage, blending the remarkable landscape of the Joradanian desert with vivid flashbacks to a surreal dream. Starring Oscar-nominated actor Kodi Smit-McPhee (The Power of the Dog), the spot captivates its viewer with its striking tone and dynamic pacing, transporting them to another world outfitted in the unmistakable graphic style of celebrated creative director Fabien Baron. The spot was cut by Modern Post editor Graham Patterson.