MHIRJ Places Trust in THEUN KNOWN®, Extending Global AOR Agreement for 3 Years of Dynamic Growth

We are thrilled to announce that THEUN KNOWN®, a leading Creative House, has just extended its collaboration with MHI RJ Aviation Group (MHIRJ) for a period of three years as its global agency of record (AOR) as of this month. This partnership builds on the successful work that began in June 2021 and demonstrates the trust and confidence that MHIRJ has in THEUN KNOWN's ability to deliver outstanding results.

The announcement of this new agreement coincides with the development of a ground-breaking diversification initiative, as MHIRJ extends its offering as a leading provider of aircraft maintenance, repair, and overhaul (MRO) services. With its expertise in CRJs and recent agreements with Contour Airlines and Piedmont Airlines for Embraer E145-type aircraft, MHIRJ is set to take the aviation industry by storm.

Additionally, its Mobile Repair Team (MRT) is now trained and qualified to offer aftermarket service for the iconic Airbus A220.

As MHIRJ's AOR, THEUN KNOWN will continue to be responsible for the development of the brand's identity, B2B campaigns, recruitment initiatives and content production on all traditional and digital platforms as well. THEUN KNOWN's approach, which focuses on crafting culturally relevant strategies and storytelling ecosystems, has proven to be highly effective in engaging audiences and driving business results. "We are incredibly proud and excited to extend our partnership with MHIRJ," said Fayçal Hajji, founder & head of art & production of THEUN KNOWN®. "This partnership is a testament to our team's hard work, creativity, and dedication to delivering exceptional results. We look forward to continuing to push the boundaries of what's possible and helping MHIRJ achieve its goals worldwide."