WE ALL HAVE WINGS
THE UNKNOWN was mandated by Bombardier Commercial Aircraft to create their first branded entertainment piece. The mandate wasn't easy: create something that could be seen and appreciated by everybody inside (and outside) the industry, while specifically talking and celebrating Siza Mzimela, the CEO of the South African airline.What could have been another beige interview of a CEO became a tool for women empowerment. While talking about the amazing journey of the first female CEO in aviation, We All Have Wings positioned Bombardier and its values as a pioneer in the industry. And generated sales. Something a 30 seconds could never have done.
The film: Told through the eyes of a young girl, Siza Mzimela narrates her story and how her personal story parallels that of her journey in aviation. Through empowering insights, significant key moments and the wisdom gained through her experience, we reveal how South African Express is making more of Africa accessible to Africans.In THE UNKNOWN film, the young girl isn’t solely a figurative representation of Ms Mzimela. She’s simultaneously presented as a metaphor for growth and the potential of all young Africans. And women all over the world.
Welcome to THEUN KNOWN®—where ordinary doesn't make the cut and "been there, done that '' just isn't our style. We're the iconoclasts of the creative world, serving up fresh, full-service Creative Agency , enhanced by integrated production services for original content that packs a punch, and media planning that meets the needs of today's and tomorrow's audiences.
In this ever-shifting marketing maze, we're the compass that guides brands to stand out, not just stand by. We believe in sparking conversations, not just making noise. It's about digging deep into the cultural core and emerging with stories that resonate, engage, and linger.
Forget traditional 360 campaigns; we're all about creating ecosystems where your brand doesn't just show up but shows off, with Branded Entertainment that turns your message into a movement. Imagine slashing media spend yet splashing your impact across the ad-free universe—yep, that's us making magic for your bottom line.
Join THEUN KNOWN® on a wild ride where we don’t just optimize your budgets; we turn content into currency and reach into relationships.
Ready to leave the zoo and conquer the jungle? Let's prowl.