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McCann Panamá Conquers in Cannes with Creativity for Good Causes

Awards and Events 388 Add to collection

The agency's 'Straws Timeline' campaign for MarViva Foundation won first place in Environment in the ACT Exhibition

McCann Panamá Conquers in Cannes with Creativity for Good Causes
McCann Panamá's 'Straws Timeline' campaign for MarViva Foundation has won first place in Environment in the ACT Exhibition at Cannes Lions 2019. The campaign saw a series of prints use a single straw to represent the timespan of 500 years - showing both the historical moments that occurred during that time and the extreme length of time a plastic straw takes to decompose. 


“We are very honored that our pieces have won the first place in Environment in the ACT exhibition in Cannes” said Omar Polo, creative director of McCann Panamá. “In a global context, where awareness is increasingly being created about the damage of the plastic straw in the environment, the issue of the carrizos, pitillos, pajitas, popotes, cañitas, bombillas, the disposable straws also started to become stronger in Panamá, where it´s under an intense discussion, creating the perfect opportunity for an awareness campaign.”


The Environment category at the ACT Exhibition celebrates campaigns that raise awareness for environmental issues such as plastic pollution and global warming. The winners, in this case, were chosen by popular vote.
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Categories: Environment, Corporate, Social and PSAs

McCann LATAM, Fri, 21 Jun 2019 09:23:42 GMT