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Master the Art of Styling with Dyson's Supersonic Spot

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Ember Films' director Jonathan Jones developed the campaign

Master the Art of Styling with Dyson's Supersonic Spot

Ember teams up with Dyson to showcase the new Supersonic hair dryer.

“We wanted to demonstrate the power and precision of the dryer’s airflow with its amplified high-velocity jet in a non-conventional way” says director Jonathan Jones (Ember Films). Using a street artist and swapping spray for black sand we created a mural of a woman’s face on the ground that revealed the campaigns call to action. The use of new magnetic styling attachments allowed the artist to create unique and detailed shapes in the sand. The diffuser dispersed air more evenly while the styling concentrator created a high velocity blade of air.

The project was captured in 8k and post produced by Ember live on set for the quick turnaround.

Blow her away this Mother's Day with the Dyson Supersonic hair dryer, launched across all global social channels, local markets and VOD.

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Genres: Fashion & Beauty, People

Categories: Hair care, Beauty & Health

Ember Films, Tue, 12 Jan 2021 14:11:20 GMT