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MassiveMusic's MassiveTalent Launches With Quirky Short Film

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Talent division of MassiveMusic channels Wes Anderson in new spot

MassiveMusic's MassiveTalent Launches With Quirky Short Film

The talent-scout division of MassiveMusic, MassiveTalent, show us just how they work through a new film, created for their brand new website. The site was brilliantly designed, in-house by A&R Manager and skilled graphic designer Titia van Beckum in collaboration with Daan Spangenberg. 

The film uses a combination of clever in camera visuals and stop frame animation, showing us the ‘engine room’ at the global music agency, complete with its own mascot ‘Woody’. We are introduced to Dieuwertje, Titia and Tim who search the globe for musical talent. The quirky film further demonstrates their new mood selector tool and just how each artist benefits from their uniquely structured service. 

They even cater for those with severe phone aversions. 


Hans Brouwer, founder of MassiveMusic, says “In real terms MassiveTalent hosts an extensive catalogue of independent artists, handpicked by experts. Our artists hail from over 26 different countries worldwide. On the new website, users can look for music themselves or get in direct contact with MassiveTalent who will carry out a quick, free search on their behalf.”

For the artists themselves, MassiveTalent is a wonderful opportunity to be discovered, gain extensive exposure and possibly propel their careers to new heights. Take Agnes Obel, who MassiveTalent found. With only 1000 plays on her page and a makeshift recording studio in her attic, the team fell in love with her track “Just So”. They then pitched the track to T-Mobile for a European spot. Being picked up by T-Mobile kick-started Agnes’ career as she signed to PIAS and played a host of big-name festivals the following year. 

The offering proves to be beneficial for both brands and musicians. MassiveTalent’s Dieuwertje Heuvelings says “ever since we synced Agnes we have believed in the formula of a brand and an upcoming artist helping each other out. The brand is able to help the artist financially, offering them a spell in the limelight, whilst the artists supplies the commercial with the perfect soundtrack.”

Advertisers can benefit from being the first one to work with an upcoming artist and the artist can be heard by millions of people that they would never have been able to reach.

The new mood selector tool, which makes discovering new talent easier than ever, acts as a search engine on the website’s music page. It empowers clients to discover the perfect sync track themselves. Titia comments “Even though we can deliver a free search within an hour, Creatives, Directors and Producers enjoy searching for music themselves and we wanted to make it easier and much more fun for them.”

MassiveTalent are innovative in their approach as they are solely looking for sync songs and are also the publisher for the songs that they represent, which is where they differ to the competition. “We only sign the songs which we think are most suitable for syncs and we only represent the needles in the haystack” adds Dieuwertje. 

All of the artists that are signed to MassiveTalent are interested in commercial work and songs can be cleared within 36 hours. The direct relationship between MassiveTalent and the artist ensures communications will go smoothly and that the process could not be easier for interested brands.

MassiveTalent’s London Producer, Tim Preston, started out as an artist with the company. He comments “I loved the concept of MassiveTalent so I was flattered they wanted to work with my songs. I became intrigued by their way of working, which lead me to working as a producer and A&R Manager for MassiveTalent. As a MassiveTalent artist myself I understand what the artist wants and needs but at the same time I comprehend what the client is looking for.”

MassiveMusic are a worldwide music agency and have offices in Amsterdam, London, New York, LA and Shanghai.

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Genres: Comedy

Categories: Recruitment, Business Services

MassiveMusic London, Tue, 02 Sep 2014 13:53:34 GMT