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MassiveMusic Promotes Peace with Axe & The Backstreet Boys

18/02/2014
Music & Sound
London, UK
2.9k
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London music agency MassiveMusic re-work the classic song 'As long as you love me' for the latest installment of the Axe Peace campaign
Following the launch of the global Axe 'Make Love, Not War' campaign, this latest installment shows a softer side of this fearsome dictator.  All it takes is a splash of Axe Peace shower gel and The Backstreet Boys on the radio to turn him into a really loveable guy.  

To get the right sound for this spot, MassiveMusic needed to set up a microphone and vocalist in a running shower.  The resulting vocals work well to picture and the risk of instant death by electrocution seems worth it.  Massive Managing Director Paul Reynolds says of the campaign, 'This is exactly the sort of production that gets us out of bed in the morning.  A great creative idea that has been well executed and huge amount of room for us to have a serious amount of fun'.  

The Axe Peace shower gel 'Make Love Not War' commercial has been rolled out in Germany on television and online and will follow in other international territories.
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