On Friday night (October 7th), MassiveMusic will be opening its office doors to the grand public for the first time. Located on the 15th floor of the A'DAM Toren, the creative music agency invites all audio and advertising enthusiasts to visit their unique working space. The reason for the festivities? ADNIGHT, an initiative that encourages people to get on their bikes and see the Amsterdam advertising industry. The cool catch is that you'll be dancing and prancing around the MassiveMusic grounds, during hours that you would normally be in a bar or club.
MassiveMusic will raise the volume (and a glass) by encouraging visitors to take part in the music-crafting experience. Sing and hum along in their recording studio to be part of the official ADNIGHT-anthem, take the stage for a once-in-a-lifetime jam with the MassiveMusic-band (consisting of all the best musicians from their infamous staff), listen to an intimate performance by the MassiveTalent band The Sunday Kids, or just dance your shoes off on the DJ's groove - this will be a (AD)night that your voice and ears won't easily forget.
Although this is the first time that ADNIGHT is being hosted, the anticipation and buzz has been filling the streets of the Dutch capital since the event was announced. So whether you're just stepping in for a beer and a chat, or want to get fully immersed in the world of music-creation; make sure you don't miss out on climbing to the top of the A'DAM Tower on the 7th of October. Let the music take control!