MassiveMusic Curates Celestial Sonic Landscape for Selfridges’ Astrolounge

Selfridges recently launched the Astrolounge; a visually dazzling seasonal zone, featuring a space-inspired sonic landscape curated by MassiveMusic. 

The global music agency has expanded upon supervision for traditional media, and extended the company offering with an entirely new arm of the business; music curation for fashion and retail.

MassiveMusic’s global creative team worked together with senior visual merchandising staff at Selfridges to create unique music briefs for each zone based on customer demographic, taste predication, time of day and season. The new celestial Astrolounge playlist is just one of the 27 specially curated zones in the London store. The curation service has now been expanded to the regional stores in Birmingham and Manchester.

On the offering, Paul Reynolds, Managing Director of MassiveMusic London, comments: “This service has traditionally been offered by very big, corporate companies. We’re bringing in our own cutting-edge music creative, partnering with leading tech firms, and creating a fresh music solution that hits customers bang-on.

“Curating the right music for a retail environment drives greater footfall, creates better customer retention time and, of course, helps increase spend. The work is perfectly complementary to what we do on a day-to-day basis with moving image media, and it actually makes our supervision services increasingly streamlined as we’re constantly – more than ever – working with music to help drive sales.”

Hosted by Jayne Wallace and the Psychic Sisters, customers in the Astrolounge are able to have crystal massages, learn palm reading and purchase such essentials as luxury tarot cards.