Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Madam Films Gives a Lesson in Britishness with Hoehn Motors

Creative 302 Add to collection

Production service company provides the backdrops to a British masterclass for USA agency MeadsDurket

Madam Films Gives a Lesson in Britishness with Hoehn Motors

Hoehn Motors recently had the opportunity to bring a jam-packed slice of Britishness to their latest TVC for the American market. Working with longtime agency, MeadsDurket and with MADAM as their UK production support, the two day multiple location shoot delivered three commercials and additional variations.

A highly collaborative production, with input from MADAM to ensure British authenticity, meant greater creative production support than a standard service production. Close communication across creative working with the director and CD, MADAM’s knowledge as producers in commercials and on the ground in the UK and, a first for MADAM, having clients as lead talent all created a production sweet spot. It was a close working, respectful and highly enjoyable production. With a tight and fast moving two days with eleven locations across central London, expertise was paramount in achieving the desired outcome.

MADAM Executive Producer & Producer on the project, Michelle Stapleton, said "Showcasing British culture with the challenges of being location-heavy, extremely ambitious creative, a limited budget and to have pulled it off seamlessly is a proud moment. It’s a fantastic example of showing our clients that our city is not out of reach financially. We couldn’t do it without the expertise of our crew, which never goes unnoticed with our clients."

Tony Durket, Founder, Meads Durket, USA, said: "Madam did an outstanding job!  One of the most ambitious projects we have ever attempted and it was pulled off brilliantly by Michelle and the crew. I’m honoured to have worked with such an amazing company."

Locations across London included the historic Middle Temple, Piccadilly Circus, Westminster Bridge, Victoria Embankment, Albert Embankment and Jermyn Street at one of London’s busiest times of year, the Christmas lead up.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Hoehn Motors

Production Service

Production Service Company: Madam Films

Executive Producer: Michelle Stapleton / Carly Stone / Pippa

Production Company

Director: Tony Durket

DOP: Ben Butler

Producer: Michelle Stapleton

Production Manager: Jenny Johnson

Location: Ross Kirkman

Production Assistants: India Bradshaw

Creative Agency

CEO: Gary Meads

Producer: Jessica Refkin

Creative Agency: MeadsDurket

Genres: Comedy, People, Scenic, Storytelling, Dialogue

Categories: Services, Automotive

MADAM, Thu, 18 Jan 2018 21:24:57 GMT