Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Leo Burnett Argentina's Warsteiner Campaign Captures Online Comments to Fuel Debate

Creative 217 Add to collection

Campaign videos for the beer brand take a humorously laissez-faire approach and were directed by Diego Nuñez Irigoyen and produced by Agosto

Leo Burnett Argentina's Warsteiner Campaign Captures Online Comments to Fuel Debate
Leo Burnett Argentina recently presented two commercials for their client Warsteiner.

They were both directed by Diego Nuñez Irigoyen and produced by Agosto.

In Argentina, Warsteiner differs from the light beers most consumers prefer but those who like it, really like it giving birth to the claim the brand has been working with for two years:

If you like it, fine.To continue building on this concept, a two-phase experiment was conducted. The first consisted of uploading this video below

As expected, the piece led to a huge amount of controversy on social media.

Integrating this, the brand launched a second video in which people’s negative comments were transformed into an interactive manifesto of the brand, underlining its values and concept: If you like it, fine.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Artist: Circle of sound

Sound Production: La pirada

Post Production / VFX

Post Production Company: Daocho

Client

Advertiser: Sabmiller

Brand: Warsteiner

Production Company

Production Company: Agosto

Executive Producer: Luli Kramer / Chula D’Amico

Director: Diego N. Irigoyen

Creative Agency

Creative Agency: Leo Burnett Argentina

Producer: Francisco Tanto Clément (AV)

Executive Creative Director: Matias Eusebi / Ammiel Fazzari

Account Executive: María Belén Derasmo

Production Manager: Federico Puricelli (Audiovisual),

Client Management: Felipe Molina / Cecilia Garcia Fernandez

Leo Burnett Worldwide, Tue, 17 Apr 2018 11:47:18 GMT