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Vidal Sassoon knows that in order to be heard you first have to be seen. To prove it, they hit London Fashion Week - one of the most 'see and be seen' events with the campaign "Start Bold Stay Bold." Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight! Vidal Sassoon's Twitter contest askswomen to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there. 

Music Production: MAS Music


Edit Company: Marshall Street Editorial

Editor: Spencer Ferszt

Post Production / VFX

Executive Producer: David Schiavone

Production Company

Director: Juan Delcan

DOP: Juan Delcan, Alyster Hide

Production Company: Casta Diva


Advertiser: Procter & Gamble

Brand: Videl Sassoon

Creative Agency

Creative Agency: Leo Burnett, Atelier

Art Director: Erika Wolfel

Copywriter: Michele Sloan

Executive Creative Director: Susan Treacy

Categories: Hair care, Beauty & Health

Leo Burnett Worldwide, 7 years ago