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#colormebold

3

ADD TO COLLECTION

Vidal Sassoon knows that in order to be heard you first have to be seen. To prove it, they hit London Fashion Week - one of the most 'see and be seen' events with the campaign "Start Bold Stay Bold." Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight! Vidal Sassoon's Twitter contest askswomen to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there. 

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Categories: Beauty & Health, Hair care

Leo Burnett Worldwide, 8 years ago