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LAPIZ and The Mexico Tourism Board Made a Cloud That Rains Tequila

Creative 832 Add to collection

Lapiz utilised ultrasonic humidifiers to vibrate tequila and transform it into visible mist.

LAPIZ and The Mexico Tourism Board Made a Cloud That Rains Tequila
To invite rain-soaked Germans to sunny Mexico in the dead of winter, the Mexico Tourism Board and its global creative agency, LAPIZ, combined the Mexican thing Germans loved most, tequila, with the weather they hated most, rain, and created “The Tequila Cloud.”
 
That’s right, a real cloud that rains tequila. Watch how it works.
 
“The Tequila Cloud” was unveiled during Germany’s rainiest month of the year at a contemporary art space in Berlin. For the first time, “rain” was welcomed, as visitors to the exhibit filled their glasses with tequila under the cloud – a taste synonymous with the glorious days of summer year-round on a Mexican beach.

 
Lapiz used ultrasonic humidifiers to vibrate tequila at the right high frequency to turn it into visible mist. This mist was then condensed into liquid form that dripped as raindrops. Finally, a computer was integrated to control the cloud, programming it to rain whenever it rained in Berlin, which was pretty frequent, at the time of the exhibit.
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Music

Audio Post Production: Earhole Studios

Offline

Editor: Rodrigo Cantalejo

Post Production / VFX

Colourist: Jeff Altman

Production Company

DOP: Robin Lockmann

Executive Producer: Derek Goldsmith

Production Company: Two Bit Circus

Technical Assistant : (Engineers) Chris Weisbart Robb Godshaw

Digital Agency

Digital Agency: MSL Group

Talent Acquisition

Strategy Director: Felipe Cabrera

Client

Advertiser: Mexico Tourism Board

Creative Agency

Account Supervisor: Daniela Barceló, Maria Bonet

Art Director: Freddy Agostini

Copywriter: Ana Karina Da Silva

Creative Agency: LAPIZ

Executive Creative Director: Luciana Cani

Executive Producer: Aldo Gagliardi

Head of Art: Flavio Pina

Producer: Juale Chavez

Project Director: Julie Ptasinski (Collaborations and Process Director)

Senior Designer: Felipe Leite

Strategist: Jaime Mougan

Associate Creative Director: Felipe Leite

Categories: Beers, Alcoholic Beverages

Leo Burnett Worldwide, Fri, 24 Mar 2017 17:15:18 GMT