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Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot from VaynerMedia


Kool-Aid Man makes a spooky arrival in film directed by Dante Crisafulli

Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot from VaynerMedia

To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. 

Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. 

While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers! 

The creative behind this film was managed by VaynerMedia and produced by VaynerProductions. This film will live across Facebook, Twitter, and Instagram. 


Agency / Creative
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Genres: Comedy, Horror

Categories: Fruit Juices, Soft Drinks

VaynerMedia North America, Tue, 29 Oct 2019 17:22:18 GMT