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Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot from VaynerMedia

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Kool-Aid Man makes a spooky arrival in film directed by Dante Crisafulli

Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot from VaynerMedia

To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. 

Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. 

While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers! 

The creative behind this film was managed by VaynerMedia and produced by VaynerProductions. This film will live across Facebook, Twitter, and Instagram. 

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Kool-Aid | Ghoul-Aid Spot, CREDITS LIST

Client: Kool-Aid

Brand Manager: Rachel Drof

Sr. Associate Brand Manager: Tess Abraham

Associate Brand Marketing Manager: Eileen Suh

Social Media Manager: Maya McDonald


Agency: VaynerMedia, New York

Production: VaynerProductions

Group Creative Director: Mike Pierantozzi

Associate Creative Director: Didima Arrieta

Associate Creative Director: Daniel Ahern

Copywriter: Matt Fusaro

Copywriter: Becca Weisz

Art Director: Sam Woolley

EVP: Nick Miaritis

VP: Ryan Martin

Account Director: David Argov

Senior Account Executive: Christian Nunez

Project Manager: Hannah Welch

Agency Producer: Jesse Hughes

Director: Dante Crisafulli

Editor/Colorist/Sound Designer: Wheaton Simis

VP, Integrated Strategy: Georgina Ramamurthy

Director, Integrated Strategy: Hayley Grant

Assoc., Integrated Strategy: Ramya Rajpurohit

Director, Paid Media: Christina Blankenship

Manager, Paid Media: Will Taylor

Senior Media Analyst, Paid Media: Vera Masterson

Media Analyst, Paid Media: Stephanie Tejada

Genres: Horror, Comedy

Categories: Soft Drinks, Fruit Juices

VaynerMedia, Tue, 29 Oct 2019 17:22:18 GMT