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No More Mayo

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Miracle Whip tasked VaynerMedia to drive relevance of the brand to new consumers and returning fans - building affinity rooted in cultural trends. In just a few months VaynerMedia was able to launch hundreds of executions ranging from a streetwear-inspired capsule collection called Whip Wear, a "cryptocurrency" called WhipCoin, and eventually the renaming of Mayo, Florida featured in the documentary. 

Vayner Productions:

Director Juan Zuleta
Directors of Photography Andrew Zeiter
Jessica Schram
Jon Cospito
Rav Carlotti
Chief Production Officer Aaron Kovan
Executive Producer Mat Hollis
Producer Dani Hiravy
Editors Jamie Unruh
Jake Zimet
Shannon Williams
Laura Hoffenberg

VaynerMedia:

Chief Creative Officer Steve Babcock
Chief Production Officer Aaron Kovan
EVP Nick Miaritis
Group Creative Director David Rosenberg
Creative Director James Spector
Associate Creative Director Michael Roma
Account Supervisor David Argov
Integrated Producer Paul Rubin
VaynerMedia, 2 years ago