2 years ago
Katherine Schwarzenegger, activist/author, joins the SoCal Honda Dealers to supply a Random Act of Helpfulness to the Santa Paula Animal Rescue Center to help overcome the difficulties ensued by the California Wildfires.
Secret Weapon Marketing worked alongside Horizon Media’s influencer marketing team to pair passionate influencers with real requests received from SoCal residents from the Help Me Honda request page.
The 2:30 spot was brought to life by Rodeo Show’s directing duo Mccoy | Meyer and Millennial Entertainment, and follows Katherine and the Helpful Honda Guys in Blue as they provide the animal shelter with an abundance of supplies for its animals that have found refuge after the mass displacement of people and animals caused by the devastating wildfires.
The supplies help the rescue centre utilise more of their finances for animal well being, as every dollar spent on supplies could got to animal healthcare.
Notes Horizon Media’s Associate Director of Influencer Marketing Sae Cho, ““Engaging local influencers has been a powerful way for us to amplify our Random Acts of Helpfulness campaign, and influencers love being a part of such an authentic cause that makes a real difference in their backyard.”
Adds Patrick Adams, Manager/Director at Secret Weapon Marketing , “For eleven years, the Helpful Guys and Gals in Blue have been performing Random Acts of Helpfulness out in the real world. For seven years, social media has been a natural way to share these good deeds with even more people. Extending that reach even further with influencers like Katherine allows us to reach an even bigger audience.”
This video is one of several videos that will be released throughout the year as part of SoCal Honda Dealers’ Random Act of Helpfulness initiative. Upcoming videos will provide assistance to a different cause and will feature variant public figures.
"We had a great time collaborating with Katherine and the Guys and Girls In Blue,” notes Mccoy | Meyer. “It's always fun when we get to combine our love for surprises, with our love for animals. We're thankful for the entire creative team for making this happen!"
Creative Agency: Horizon Media/Secret Weapon
Colourist: Rick Wilson
Editor: Hayley Harrison
Production Company: Millennial Entertainment
Director: Mccoy | Meyer
DOP: David Charry
Producer: Aaron Johnson, Joe Martinez
Advertiser: SoCal Helpful Honda Dealers
Genres: PeoplePress Kitchen, 2 years ago