At the Cannes Lions International Festival of Creativity, global brand experience agency Jack Morton is on site revealing work it designed on behalf of Facebook. Jack helped design, create and execute a series of state-of-the-art experiences at the show, helping the brand demonstrate the best of its platform while enforcing its commitment to community and creativity. The public experiences will be housed on Facebook Beach at the Hotel Barrière Le Majestic Cannes.
Jack’s goal in creating the work was to ensure the space was inviting, designed as an open and inclusive atmosphere. Colourful gradient arches and comfortable, open-seating plans permeate the area. A design aesthetic of simplicity, elegance and continuity is exemplified through the use of materials that complement the light and airy space. Jack Morton worked with other agency partners and the brand on specific installations and programming at the beach and on all ancillary events for the brand.