Jack Morton Hires AI-Powered Virtual Intern

Jack Morton, the world’s leading brand experience agency, unveils XARA, a groundbreaking AI-generated virtual intern. XARA is focussed on exploring emerging technologies that are shaping the future of brand experience. They showcase Jack X's, Jack Morton's innovation practice, expertise in AI, data, and real-time 3D.

This unique intern starts their new position today with an introductory video on the Jack Morton and Jack X social channels. XARA will share insights on experience innovation, and the potential of AI through social content and podcasts. Their role, scoped only for synthetic humans, is dependent on a team of strategists, creatives, and technologists – a group of diverse talent and voices driving meaningful change, to ensure Jack X’s innovation and AI development is different from the rest. XARA not only tells but shows the agencies AI fluency and expertise.

"XARA brings a fresh perspective, not just telling but showing marketers the possibilities of AI," said Damian Ferrar, Jack X's global head. "We encourage experimentation, and XARA is a testament to that."

The 3D character XARA (serial number: XA3-9RA) and assets were entirely designed by the Jack X London in-house design and development team. Unity was chosen to build and rig the character, due to its real-time animation properties, alongside a text-to-speech AI plugin, with real-time lip syncing. In addition, XARA was crafted with a focus on diverse and accessible design thinking at the forefront.

With XARA, Jack Morton reinforces its commitment to using AI and data to inspire people to experience better through more accessible, personalised, engaging and effective brand experiences.