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It's 'Go Time' in Fun Google Assistant Campaign

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PHANTOM teams with Hoi Polloi's Dan Castella on social media spots

It's 'Go Time' in Fun Google Assistant Campaign

Google Assistant is there for those tricky moments when you need a little help on the go, in Google’s fun new ‘Go Time’ campaign. 

The social media campaign includes five quick-fire films directed by Dan Castella of Hoi Polloi. Each spot showcases an unexpected moment on-the-go when stopping to use your phone isn’t really an option. We see a rushing footballer texting her team she’s running late. An irked reveller checking the weather in a windstorm. A stumbling dog walker looking for the nearest park. An exhausted jogger motivating herself with music. And a rain-soaked fashionista reminding himself to buy an umbrella when he gets home.

The 15 and 6-second films have been adapted to appear across multiple social formats including YouTube, Facebook, Instagram, Snapchat and Twitter. The campaign will be running in both the UK and France. 

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Client : Google

Creative agency : PHANTOM

ECD: Jamie Nicoll

Creative director: Lisa Berenson

Copywriter: Hannah Davies, Lisa Berenson

Art director: Lewis Beaton, Joe Kibria

Producer: Madonna Arsan, Nana Bempah

Media agency: Essence

Production company: Hoi Polloi

Director: Dan Castella

Producer: Pete Shuttleworth

Production Manager : Will Burgass

Production Coordinator: Pamela Pifferi

DOP : Dan Stafford Clark

1st AD: Emily Jane Robinson

Art Director : Dan Taylor

Wardrobe Stylist : Nick Howard-Lanes

Make up : Jo Houtmeyers

Editor : Julian Eguiguran

Post-production : UNIT

Executive Post Producer: Ian Luxford

Post Producer: Isabella Wakley

Colourist: Denny Cooper

Sound Design & Mix : Jamie Thomas

Online Lead : Ian Baker

Music Agency: Marmoset

Music track : Jugete (Instrumental) by Orquestra Pacifico Tropical

Genres: Comedy

Hoi Polloi, Fri, 29 Nov 2019 15:07:54 GMT